Responsibilities:
- Creating an email marketing strategy for our products;
- Setting up and warming up domains for the send outs;
- Track delivery rate, spam, opening, CTR, conversion rate and working on improving metrics;
- Audience group identification and segmentation;
- Conduct A/B tests with regular reporting of results and insights;
- Multichannel customer interaction (Email, SMS, Web Push);
- Monitoring and regular analysis of competitors
Qualifications and skills:
- 1+ year f experience in email/retention marketing (preferably in igaming or related sphere)
- Understand digital marketing and email fundamentals: CAN-SPAM requirements, segmentation, CR/OR/CTR, A/B testing
- Understand of the main mailing formats: promo campaigns, trigger campaigns, chains
- Experience with mailing systems (SendGrid, Sendinblue, Customer.io, etc)
- Basic knowledge of HTML
- Upper-Intermediate or higher English level
Join our team for:
- Competitive salary
- Opportunities for professional development and personal growth
- Long-term stable cooperation
- Cozy modern office in the city center
- Flexible working hours
- Inspiration atmosphere and teamwork
- Exciting corporate events& teambuildings
- Medical Insurance
- Friendly atmosphere and good working conditions.